My first awareness of this brand was at their Spring Summer 2012 show, presented in the old sorting post office on new oxford street. The sign reminds me of a chemists visual, which i love.
The window display stays very true to Acne's roots. It isn't over merchandised and only represents a burst of its current Autumn Winter collection to entices you in for a deeper look. A great way to increase sales.
The beauty of a pianist, something you would only see in a store that sells coats at a grand a piece.
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